The State of Where the Spend Lands

About this report

Retail media, commerce media, connected TV, audio, out-of-home and gaming — the surfaces the money eventually reaches. The newest and fastest-growing part of the market, and the buy/sell divide runs straight through it: 57.8 for the tools that place the spend, 41.0 for the networks that receive it.

146 companies. Kin Score median 48.8, Agent Readiness median 44.2. 25 reach the Exemplar band; 38 sit in Emerging or Minimal. Every one of them is named and ranked in the report — if you work in this market, you are in the table, and so is everyone you compete with.

The newest money in marketing arrives on the least described surfaces. Retail media grew into a major channel without building a public interface layer.

What's inside

1. Executive summary
2. The state of the market
3. The market's own dividing line
4. The resource taxonomy — what this market actually exposes
5. The vocabulary, as functions
6. Glossary
7. The composite Kin Score — and why it is the foundation
8. Agent readiness — a separate instrument
9. The blueprint — what the leaders satisfy and nobody else does
10. Who this market depends on — and whether they publish
11. The standards layer
12. The regulatory layer
13. Artifacts for the agentic turn — and the workflow gap
14. Security, authentication and scopes
15. Provider-by-provider intelligence, and the whole market ranked
16. The investable thesis
17. Coverage and method
18. The climb — what moves a company here
19. Where this is going

What you get for $500.00