The State of Retention and Advocacy APIs

About this report

Loyalty, referral, advocacy, community and customer marketing. The smallest area in marketing at 56 companies, and notable for one specific thing: the distance between its Kin Score and its Agent Readiness is the narrowest of any area in this research.

56 companies. Kin Score median 49.1, Agent Readiness median 47.1. 11 reach the Exemplar band; 14 sit in Emerging or Minimal. Every one of them is named and ranked in the report — if you work in this market, you are in the table, and so is everyone you compete with.

The tightest Kin-to-Agent-Readiness gap in either cohort. What these companies publish, an agent can mostly use — there is simply not very much of it.

What's inside

1. Executive summary
2. The state of the market
3. The market's own dividing line
4. The resource taxonomy — what this market actually exposes
5. The vocabulary, as functions
6. Glossary
7. The composite Kin Score — and why it is the foundation
8. Agent readiness — a separate instrument
9. The blueprint — what the leaders satisfy and nobody else does
10. Who this market depends on — and whether they publish
11. The standards layer
12. The regulatory layer
13. Artifacts for the agentic turn — and the workflow gap
14. Security, authentication and scopes
15. Provider-by-provider intelligence, and the whole market ranked
16. The investable thesis
17. Coverage and method
18. The climb — what moves a company here
19. Where this is going

What you get for $500.00