The State of Audience and Measurement APIs

About this report

Customer data platforms, analytics, attribution, identity and data clean rooms. The second-largest area in marketing and one of its strongest — measurement software is bought by people who intend to join it to something else, and it shows.

263 companies. Kin Score median 54.8, Agent Readiness median 48.2. 58 reach the Exemplar band; 40 sit in Emerging or Minimal. Every one of them is named and ranked in the report — if you work in this market, you are in the table, and so is everyone you compete with.

One of marketing’s strongest areas, with an eleven-point buy/sell split inside a single function. The same capability, measured differently depending on who pays for it.

What's inside

1. Executive summary
2. The state of the market
3. The market's own dividing line
4. The resource taxonomy — what this market actually exposes
5. The vocabulary, as functions
6. Glossary
7. The composite Kin Score — and why it is the foundation
8. Agent readiness — a separate instrument
9. The blueprint — what the leaders satisfy and nobody else does
10. Who this market depends on — and whether they publish
11. The standards layer
12. The regulatory layer
13. Artifacts for the agentic turn — and the workflow gap
14. Security, authentication and scopes
15. Provider-by-provider intelligence, and the whole market ranked
16. The investable thesis
17. Coverage and method
18. The climb — what moves a company here
19. Where this is going

What you get for $500.00